CAFE BRANDING PROJECT(2023)
This project was a university design task that involved simulating a client brief for a food-related business. I began by selecting a specific type of eatery and constructing a fictional brand identity and customer profile. From there, I designed a full suite of visual assets including a logo, style guide, brand tone, and mockups. The goal was to ensure all design decisions aligned with the imagined client's goals, market, and personality. The project emphasized strategic thinking, visual storytelling, and brand cohesion.
working process